You run a successful business. You are invaluable to your consumers. Use that positive feedback and hard-earned experience to generate new clients. Case studies show potential partners and leads that you know what you’re doing and you’re the best there is doing it. I can help you build a suite of concrete, converting case studies to showcase your skills at their finest.

Nothing says industry authority quite like a white paper. They show confidence, expertise, and a willingness to have your knowledge shared with the world and be found flawless. Found a knowledge gap in your niche that will blow your audience’s minds? Let’s start building your reputation as the industry know-it-all.

In my experience, most people hate writing tenders and RFPs. They’re too long, too complicated, and each new one you get is different and more challenging than the last. Too often, they’re left to sales and business development teams without any real content or copy experience to complete. Stop missing business opportunities because of RFP panic. I can develop tailor-made tenders or a library of template responses to make sure your next proposal is the best you’ve ever submitted.

Presentation matters. Are your pitch decks and presentation files regularly updated and completely consistent with your brand and messaging? If not, you’re missing a branding opportunity and, even worse, failing to communicate your value effectively. Present yourself in your best light with a consistent and visually engaging suite of decks. I design files in open formats, so you can always edit and update them after delivery.

What does your brand sound like? How does it address your audience or describe your products and services? Does it tell jokes or stay solemn? Are there words or phrases you should never use? How well does your team know the answers to these questions? A regularly-updated and holistic style guide keeps your team members on point and helps prevent embarrassing PR mishaps.

Marketing assets and templates are powerful tools in the corporate toolkit and have made many a team look far more prepared and proactive than they actually are. Outreach templates, sales macros, bios and fact sheets, leaflets and brochures, headed paper and cover pages, branded materials, the list is endless. Having a diverse asset arsenal ready to go at a moment’s notice is guaranteed to keep your brand consistent and your messaging unified.

Training documents are the easiest things to put off doing and the hardest things to realise you haven’t done. From HR and internal operations to sales and production roles, make sure your team never needs to ask the same question twice. I can help you build comprehensive training materials and SOP libraries that keep your team’s knowledge and practices constantly up to date and in line with how you do business.

How often have you found yourself mentally taken out of experiencing a piece of content because the language, usage, or tone just felt ‘wrong’? Maybe the words on the page were in a strange order. Maybe the speech patterns in a webinar were particularly distracting. Poor language flow happens when a text is translated from another language or written by a non-native speaker. Naturalisation can help focus the tone and accuracy of your content, making sure it always sounds professional and engaging to your audience.