Marvellous marketing.

Creative multimedia marketing that cuts through the static and helps your unique voice be heard.

The medium and the message.

Thought leadership.

The best marketing content doesn’t tell the consumer that you’re the best, it shows them. Thought leadership content, from webinars to blog posts, is about showcasing your hard-won insight and industry expertise through the frame of interesting and informative media. Tell your audience that you know it all by telling them what you know.

Advertising.

Did you hear the one about the business that didn’t advertise? Of course you didn’t. A strong, measurable advertising strategy is just as important as the product or service you sell. Working with a freelance creative content developer can diversify your advertising portfolio and help you reach audience segments you never knew existed.

Assets.

Marketing assets are the unsung heroes of any sales or PR strategy, yet they’re so often overlooked by small-to-medium businesses. Outreach templates, sales macros, bios and fact sheets, leaflets and brochures, headed paper and cover pages, branded materials, the list goes on. They’re invaluable to your company or project’s public image. If you don’t have them, you’re missing a huge trick.

Social media.

Those who don’t understand it often don’t like it. Those who do, like it even less. Still, social media is an integral part of the modern marketing toolkit. I can work with you to determine the best-fit social media platforms for your business or project, develop diverse posting and content calendars, and help you build an active social following that can lead to real-life sales and conversions.

Presentations & decks.

Do your pitch decks and presentation slides do enough to sell your brand or message? Poorly designed slides and badly written copy are a huge turnoff for audiences. Make sure you’re presenting yourself in your best light by maintaining a pristine suite of decks and slides that are consistent with your brand and message. I design decks in open formats, so you can edit them freely and independently after delivery.

Branding & style guides.

Is your brand a ‘we’ or an ‘it’? Does it have a formal tone or is it more family friendly and fun? How well do your writers, designers, sales team, or public-facing staff know how to represent your brand and its ideals? A comprehensive and regularly-updated branding or style guide can keep your team members on message and prevent embarrassing PR incidents.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

— Leo Burnett

Case studies.

Case studies are among the most effective ways to show your latest leads, partners, and other potential clients how successful your business or project is. Unfortunately, they can be a real nightmare to create. I am experienced in working with stakeholders to identify the facts and data most relevant to detailing a project’s success and communicating them in a way that’s fun to read and simple to understand.

App store & product descriptions.

With most products and services, you only get one chance to really wow the audience and pull them in for that first big conversion. When you’re competing on a storefront battleground as crowded as Apple’s App Store or the Amazon marketplace, you need to be confident that your product descriptions capture the reader’s imagination immediately.

Podcast production & editing.

Ten years ago, podcasts were just something your quirky cousin asked if you were into at family reunions. Today, they’re a direct line to an audience of millions ready and waiting to hear what you have to say. I can help you develop your podcast idea, plan and record your content, source guests and experts, edit your sessions into a radio-friendly show, and distribute on all major podcatchers.

Podcast scripts.

Producing and publishing a podcast is time-consuming work. Perhaps you want all the perks of podcasting - like the boost to brand authority and recognition, or the surge in conversions and community size - but just don’t have the time to put into planning one. Most businesses don’t! I can work with you to research topics and develop scripts to keep your content regular and informative for your listeners.

Naturalisation.

Regardless of how strong your message is or how exciting your call to action, content that doesn’t flow well takes the reader out of the experience. Whether it’s been translated from another language or written by a non-native speaker, sometimes content just doesn’t feel ‘right’. Naturalisation is all about taking control of the tone of your content and making it flow as naturally as if it were a part of casual conversation.